Spafax’s Priority™ for Singapore Airlines Wins Best Marketing Innovation at 2021 APEX/IFSA Awards
Global entertainment and media agency Spafax have won ‘Best Marketing Innovation’ at the 2021 APEX/IFSA Awards for Priority™ Digital, a digital magazine created exclusively for Singapore Airlines PPS Club members.
Priority™ Digital, which sits within the Singapore Airlines app, engages PPS Club members with digital-exclusive mobile-friendly content covering topics from gourmet dining, culture, craftsmanship, sports and wellness, to interviews with successful personalities and trailblazers. The platform also showcases interesting ideas and tips for unique insider experiences and other engaging lifestyle topics. These stories are brought to life with stunning photography and videography.
Niall McBain, Chief Executive at Spafax said:
“We’re honored to be powering the content experience for Singapore Airlines’ +40,000 distinguished PPS Club members. This award from the APEX Association is a testament to the best-in-class content and service we provide our airline clients and our ability to adapt to a rapidly-changing IFE landscape.”
Originally launched as a print magazine in January 2019, Priority™ transformed into a digital-first platform with the onset of Covid-19.
Jean-Marc Thomas, Managing Director Asia at Spafax said:
“Prior to the pandemic, the team at Spafax Singapore were in the process of extending Priority’s digital reach. When the pandemic hit, the team increased their efforts across compelling digital storytelling. This was complemented by evergreen print stories for Priority’s digitally-savvy audience along with tailored-made offers booked directly through the app – this award represents the entire team’s dedication and talent.”
Spafax Singapore’s media strategy focuses on reaching PPS Club members, wherever they may be. The aim is to unify and enhance e-communication channels while delivering memorable moments to members at the touchpoints that matter. The result is a seamless media offering with synergistic benefits which allows brands to advertise on different platforms and reach an exclusive audience.
