BritBox and Spafax Partner to Bring Unmissable British TV to the Skies

Global entertainment and media agency Spafax announced today an exciting new content partnership with BritBox North America, the subscription streaming service from BBC Studios and ITV offering the biggest and best collection of streaming British entertainment in the U.S. and Canada.  In an industry first for the service, the partnership will bring a range of leading BritBox titles to the in-flight market starting this month.

In the spirit of JetBlue’s recently launched flights to the UK, BritBox will be providing the authentic British entertainment it is delivering to over 2 million global subscribers, to passengers on their journey across the pond and beyond. Launching on JetBlue flights in October, content will be comprised of BritBox’s ‘Mystery Collection,’ a hand-picked selection of the best British crime thrillers and riveting dramas that the service is renowned for around the world.

The collection will include exciting BritBox Originals such as A Confession starring Martin Freeman, McDonald & Dodds starring Jason Watkins, and Wild Bill starring Rob Lowe. It will also include the beloved Agatha Christie collection featuring Murder on the Orient Express, The Mysterious Affair at Styles and more.

Nada Arnot, Senior Vice President Marketing at BritBox said: “As British programming continues to rise in popularity, we’re excited to partner with Spafax to entertain airline passengers with some of our favorite British mysteries and dramas that are available to stream exclusively on BritBox.”

Jason Haney, Director Brand and Alliances at Spafax said: “We’re thrilled to be the first content service provider to bring the incredible collection of BritBox dramas and mysteries to the in-flight market. British programming has long-held the affection of audiences around the world, and BritBox’s exclusive British content makes our partnership with them unique.”