Explora: A Content Journey

A Content Journey Towards Conservation

Explora, crowned the world’s leading expedition company for six consecutive years by the World Travel Awards, isn’t just about luxury lodges in remote corners of South America. It’s about deep, immersive exploration – where travel becomes transformation.

The challenge? Turning that philosophy into content that does more than inspire – it moves people to act.

1. Showcasing real stories – Going beyond polished travel shots to reveal the depth, character, and conservation impact of each destination.

2. Expanding digital reach – Engaging the right travelers across multiple markets with compelling, insight-driven storytelling.

3. Making it personal – Weaving in the voices of travelers, expert guides, and staff to create a richer, more authentic brand narrative.

That’s where Spafax came in.

Making Every Destination a Story Worth Telling

Spafax helped Explora build a narrative-driven content strategy that positioned their lodges as more than places to stay but as destinations with a purpose for in-depth exploration.

What We Delivered:

• Cinematic Video Production: Films with emotional pull showcasing Patagonia, Rapa Nui, Atacama, and Tierra del Fuego.
• Social Media with Substance: Engaging, shareable content that resonated with the exploration community.
• Conservation with a Voice: A brand film highlighting Explora’s work at Torres del Paine Conservation Reserve,  proving that exploration is only the start of a journey to conservation.
• Destination Launches that Made an Impact: Custom content campaigns for Chaltén (Argentina), Sacred Valley (Peru), and Parque Patagonia (Chile).
• Explora Stories: A first-person series bringing real experiences to life that speak about those genuine moments of personal transformation.

The Blueprint for Digital Adventure

1. Videos With Emotional Resonance

• High-production travel films that do more than look good but inspire you to book the trip.
• Bite-sized social video content optimized for engagement.

2. A Social Strategy that Speaks the Traveler’s Language

• Authentic, user-driven content to amplify the voices of guides, staff, and guests.
• Social campaigns built for global reach and real engagement.

3. Elevating Conservation as a Core Brand Value

• Created content that proved Explora’s commitment to conservation, inspiring travelers to join the journey.
• Demonstrated how a conservation-centric mindset is embedded within the company.

4. A Story-Driven Website and Editorial Content

• Destination narratives that transport readers before they even book.
• Writing that comes from a unique human perspective, not a sales pitch.

More Than Metrics: A Movement

Quantitative Wins (Pending client disclosure):

• Drove online and offline bookings directly attributed to the campaign efforts.
• Increased social media engagement with authentic, story-first content.
• Campaigns centered around travelers’ passions expanded Explora’s global reach.

Qualitative Wins:

• A distinct visual language that sets Explora apart, reinforcing its leadership through signature style and iconic imagery.
• Conservation messaging helped turn eco-conscious travelers into lifelong brand advocates.
• A content strategy that made Explora feel like an experience, not just a hotel.

Turning Trips Into Something More

Explora isn’t just about luxury lodges in remote places—it’s about transformative travel and a conservation impact in the places it operates. Spafax helped tell that story in a way that resonates, inspires, and drives real engagement.