Ahead of the FIFA World Cup 2022, Qatar Airways wanted to elevate its inflight entertainment with a high-profile exclusive: FIFA President Gianni Infantino’s first-ever airline interview. The goal? To immerse passengers in the World Cup experience before they even landed in Qatar.
Spafax led the interview’s development, production, and delivery, ensuring it fitted seamlessly into Qatar Airways’ premium inflight entertainment.
Spafax partnered with FIFA to produce Introducing Gianni Infantino – a 14-minute exclusive interview offering rare insights into the FIFA President’s vision for the tournament. Available across Qatar Airways’ entire fleet via Oryx One, it positioned the airline as a key media platform during the World Cup.
Key Highlights
Industry Recognition
Spafax played a key role in the production process by developing the interview format and questions, laying the foundation for the content. During the tournament, FIFA’s production team captured the footage on location in Doha, bringing the project to life. Following the filming, Spafax managed the editing and post-production work, ensuring the final product was seamlessly integrated into Qatar Airways’ inflight entertainment system.
Immersive Experience
Gave passengers a reason to be excited on their journey to the FIFA World Cup before they even landed.
Strengthened Qatar Airways’ brand:
Cemented its role as FIFA’s official airline partner.
Global Impact:
Football, like air travel, connects people. This collaboration brought fans together worldwide.
By bridging aviation and global sports, Spafax helped Qatar Airways create a high-impact inflight entertainment experience. Introducing Gianni Infantino wasn’t just an interview; it was a statement on the power of premium airline content.
By bringing exclusive FIFA content onboard, Spafax helped Qatar Airways offer passengers more than just standard inflight entertainment in the run up to the world’s most watched sporting event.