As the world ushers in a new year with resolutions to learn, grow, and explore new horizons, Spafax, a leader in inflight entertainment, proudly announces an inspiring collaboration with BBC Maestro. Starting in January, Spafax will offer client airlines, including British Airways, an early adopter, the opportunity to provide their passengers exclusive access to a curated selection of BBC Maestro's educational courses of their choice.

BBC Maestro, known for its innovative subscription-based streaming platform, allows learners to engage with a broad spectrum of disciplines, from writing and cooking to acting and music production, taught by globally respected experts. This innovative content enables passengers to kickstart their New Year's resolutions at 30,000 feet, diving into the world of learning without needing a subscription to BBC Maestro. The courses airlines can select through this partnership include classes from esteemed figures in various fields.

- Yvonne Crossley, Senior Manager, TV Acquisitions

Passengers can master the art of acting with Emmy-winning actor Brian Cox, as he shares his unique methodology and insights into developing a truthful character and impressing at auditions. Comedy enthusiasts can learn from the king of stand-up himself, Sir Billy Connolly, exploring the magic of comedy through his best routines and personal process. For those interested in culinary arts, the youngest chef ever to be awarded three Michelin stars, Marco Pierre White, offers a course on elevating cooking skills beyond mere recipes. Additionally, for those drawn to the art of storytelling, Jojo Moyes, renowned for her captivating love stories, guides aspiring writers through creating engaging and heartfelt narratives.

Yvonne Crossley, Senior TV Acquisitions Manager at Spafax, commented: "We aim to do more than just entertain; Spafax has always set itself apart by its ability to expand horizons and add value to the inflight experience. Our partnership with BBC Maestro transforms how we engage with passengers, offering them opportunities for meaningful learning up in the air. We're bringing a practical, enriching experience to our airline clients and their passengers, setting a new standard in inflight entertainment."

Spafax meticulously adapted and integrated BBC Maestro's content for the onboard environment and seatback inflight entertainment systems. Episodes have been compiled into engaging half-hour segments, ensuring a seamless and enjoyable learning experience.

"BBC Maestro’s courses bring a distinctly British flavor to the inflight entertainment space, and our partnership with Spafax opens new horizons for learning while traveling," said Spencer Gillman, Chief Strategy Officer at BBC Maestro. "Our bite-sized lessons feature world-class production values and can be consumed during a break between films or binged during long-haul flights. The collaboration with Spafax reflects our commitment to making our premium educational content accessible and enjoyable to a global audience.”

This collaboration is a significant step in Spafax's ongoing effort to enhance the onboard experience with innovative and culturally enriching content. It underscores Spafax's dedication to being at the forefront of the inflight entertainment industry and showcases its commitment to expanding educational and enriching experiences across its extensive airline network.