Spafax Partners with Business Traveller to Launch Multi-Platform TV Series
By Spafax / October 01 2017
The Spafax-produced TV series is the first product of its kind designed to reach the traveling consumer at multiple touchpoints.
LONDON – September 26, 2017 – Global content agency, Spafax, announced today its plans to launch a new business travel TV show, in partnership with Business Traveller – the leading magazine for frequent flyers. The show, premiering in flight October 1, 2017, takes the best of the magazine and brings it to life on screen.
“We wanted a partner who would be innovative in producing and distributing this type of content. Spafax has all those qualities and have also been proactive in suggesting content and new angles on issues that business travelers will find fascinating,” said Tom Otley, Editor at Business Traveller.
"We wanted a partner who would be innovative in producing and distributing this type of content."
– Tom Otley, Business Traveller
Monthly episodes feature insider travel know-how, tips, connections and expertise. The show will be syndicated for inflight entertainment, online and via partners and the travelling consumer will be able to watch the TV series on their devices, at the airport, in flight or at their destination.
“The modular build of the show allows us to deliver the right content for every channel,” said Jonathan Gilbert, Director of Digital Content and Innovation, Spafax. “This, combined with the opportunity to engage the world’s most influential audience, represents an exciting media opportunity for our partners.”
"The modular build of the show allows us to deliver the right content for every channel."
– Jonathan Gilbert, Spafax
“Our vision for this project was to create a flexible content solution that our clients and partners could customize and ultimately engage with their customers across multiple touchpoints,” said Niall McBain, CEO, Spafax. “As a trusted editorial voice among frequent flyers, Business Traveller are the ideal launch partner for us to achieve this vision.”
The first three episodes of this exciting new program are available to license now, with new episodes scheduled to release in 2018. Episodes of Business Traveller TV can be viewed at businesstraveller.com/tv.
About Business Traveller
Business Traveller is the leading magazine for the frequent business traveller with 14 editions worldwide — in the UK, US, Asia-Pacific, Middle East, China, France, Germany, Denmark, Hungary, Africa, Russia, Poland, Israel and India.
Launched in the UK in 1976, Business Traveller has become the leading magazine around the world for the frequent corporate traveller. A consumer publication, it is aimed at entertaining business travellers, saving them money and making their travelling life easier. Each edition is packed with editorial on the latest news about airlines, airports, hotels and car rental.
With editorial staff based in offices around the globe, Business Traveller is uniquely placed to ensure that each edition reflects the needs of its readers locally.
About Spafax Group
The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, Bombardier, American Airlines, British Airways, Cathay Pacific, Delta Air Lines, Emirates, the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a tenthavenue company. www.spafax.com.
For further information or to arrange an interview, please contact:
Jessica Sammut
Global Marketing Manager, Spafax
[email protected]