AIX Hamburg attendees can visit booth 4E20 in Hall B4 April 2-4, 2019 for a full Spafax Profile demo.

HAMBURG, GERMANY – April 2, 2019 – Global entertainment and media agency Spafax announced today a new “stream in the lounge” feature to Spafax Profile, its entertainment personalization platform.

Designed to engage passengers pre-flight and help them plan their entertainment before they fly, Spafax Profile’s newest integration allows passengers to begin streaming movies and TV shows in the airport lounge and resume watching once connected in flight.

Spafax Vice President of Digital Content & Development, Jonathan Gilbert said:

"Once seated in the lounge with a drink and some food, device usage, screen time and personal streaming become top lounge activities. With average stays in many cases exceeding over two hours, this is the ideal moment to entertain customers."

The Spafax Profile ‘Connected Experience’ is set to launch at the Aircraft Interiors Expo in Hamburg where Spafax’s digital team will demo the key features and technology behind the connected entertainment experience.

Spafax Global Vice President of Technical Sales, Kevin Birchmore said: 

"Spafax Profile is built as an open, system-agnostic platform, designed to enrich and improve all connected IFE hardware solutions. Our open APIs connect with airline integration points and third party apps, enabling next-gen entertainment experiences for our clients’ passengers."

The Spafax Profile ‘Connected Experience

Spafax Profile brings entertainment to every step of the passenger journey, from discovering entertainment at home, to streaming in the lounge and continuing in flight. Key features include:

Pre-flight

• ‘Ask Alexa’ what’s playing in flight
• Watch trailers, read articles and explore related titles
• Manage favorites list

In the lounge

• Device login to explore and manage saved playlist
• Begin watching movies and TV shows, via internet or local server
• Browser-based DRM (digital rights management)
• Explore content popular with lounge visitors

In flight

• Resume watching movie and TV shows in flight
• Explore popular titles
• Up Next recommendations based on viewing history

For further information or to arrange an interview, please contact:

Jessica Sammut
Global Marketing Manager, Spafax
[email protected]

About Spafax Group

The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing.  Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world.  Current clients include Air Canada, American Airlines, British Airways, Air China, Delta Air Lines, Emirates the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a tenthavenue company.