Vox Media and Spafax Bring “The Dodo” Animal Content to Inflight Segment
By / September 07 2023
By / September 07 2023
It’s time to let the cat out of the bag: The world’s leading source of heartwarming animal video content is now available for airlines to share with their passengers.
Spafax, a global leader in inflight entertainment, is taking the next step in purr-fecting the airline passenger experience with its new partnership with The Dodo, a Vox Media brand beloved by tens of millions for its heartwarming, family-friendly animal and pet content.
With many airlines tightening regulations around travelling with emotional support animals, this innovative partnership is the bee’s knees for passengers who want to enjoy the calming effect of a furry friend or cute critter during their flight — but without the hassle and cost of bringing one on board.
Instead, they can simply turn to their seatback screens for some creature comfort. The portfolio of content available to airlines through Spafax includes short features from The Dodo’s most popular categories like Best Animal Friends, Odd Couples, and Little But Fierce. A broad selection of longer, 20-minute videos is also being offered, making more than 100 animal videos ready to fly overall.
- Katy Brink, executive editor of The Dodo
Today, more than six billion viewers watch The Dodo videos each month, and the brand boasts 104 million social media followers worldwide. The Dodo has also expanded into podcasting, children’s books and even a Netflix original series.
“As huge fans of The Dodo, the Spafax team is so excited to bring this excellent, feel-good content about animals and pets to inflight entertainment for the first time,” comments Emma Gunn, Spafax director of acquisitions and partnerships (and proud owner of a tuxedo cat named Ted...who has his own Instagram account!) “Our content specialists are experts at staying on top of consumer trends and developing relationships with top media brands like Vox Media and The Dodo that deliver engaging, popular content to massive audiences. We can’t wait for airline passengers to enjoy all the incredible content offered by The Dodo on their next flight.”
The partnership showcases Spafax’s unwavering commitment to creating a memorable, engaging passenger experience by partnering with top media brands and making viral, in-demand content easily accessible on board.
Spafax and The Dodo: A top dog partnership, indeed. You heard it straight from the horse’s mouth.