Spafax IQ™ Honoured at the 2020/21 Crystal Cabin Awards

We’re honoured that Spafax, together with Air Canada, were recognised as a finalist for the 2020/21 Crystal Cabin Award in the “In-flight Entertainment and Connectivity” (IFEC) category with IQ™, our cloud-based behavioural analytics tool.

Launched in 2018, IQ™ is the industry’s leading IFE and media data analytics platform that gives airlines a universal view of passengers behaviour inflight. With IQ™, our clients discover what their passengers are watching and why – with cost-per-view analysis, breakdowns by route, category, cabin, time of day, airframe, language and more. Our AI engine goes one step further and predicts future content performance.

Tony Taverner, Chief Technical Officer at Spafax said: “IQ has been crucial in helping our clients pivot their content strategy in response to Covid and is an invaluable tool in future content planning. The latest dashboards provide 24/7 insights to assess passenger satisfaction.”

IQ™ is the first product of its kind to pull multiple data sets into one central platform and give airlines a global view of their passenger engagement. The platform delivers multiple dashboards across all content types including movie and TV content and contains over 30 data visualizations that provide in-depth insight into IFE content consumption.

Kevin Birchmore, Global Vice President Technical Sales at Spafax said: “During Covid recovery and beyond there will be competition for passengers, especially business travellers. We recognise the critical role data analytics plays in ensuring ROI on content and IQ is the tool that provides our clients the best competitive position.”