Spafax Collaborates with Istituto Marangoni to Inspire Differentiated Brand Opportunities

Global entertainment and media agency Spafax today announced its collaboration with fashion and design school Istituto Marangoni (IM). IM students were invited to develop new brand sponsorship solutions for the Spafax-produced Business Traveller TV series.

Spafax launched Business Traveller TV in 2017 and have since produced a total of 13 episodes covering topics across travel, luxury, technology and fashion.

Ed Oppe, Head of Production at Spafax said:

“Business Traveller TV has an independent editorial voice and perspective and features opportunities to tell brand stories in an authentic, journalistic manner that has relevance to the high net worth travelling audience.”

Tullia Vitturi di Este-Lochra, Head of Global Media, Lifestyle & Luxury at Spafax said:

“In a post-COVID world, there is a need for new strategies in selling Business Traveller TV as well as our media portfolio across our airline partners. The students at Istituto Marangoni bring a fresh perspective to luxury and fashion media and we were thrilled to see their proposal included a number of potential digital and social media initiatives for our luxury and lifestyle brand partners.”

Sennait Ghebreab, Programme Leader, Fashion & Business Lecturer for Istituto Marangoni said:

“Spafax’s impressive brand portfolio and excellent links within the luxury and fashion sector made this a unique opportunity for our students to collaborate on. We’re excited to see their ideas come to life on screen!”

Spafax work with over 25 airline clients globally to deliver creative media solutions to passengers. The global entertainment and media agency’s luxury and lifestyle brand clients include Bvlgari, Piaget, Audi and Giorgio Armani.