Lufthansa Unveils Innovative New Safety Video on All Long-Haul Aircraft
The German carrier partnered with Spafax to bring a highly engaging, cutting-edge production to Lufthansa passengers.
As Lufthansa debuted its highly anticipated new long-haul experience, Allegris, the leading German carrier also unveiled its innovative new safety video: a captivating experience that celebrates the joy of travel and the diversity of Lufthansa passengers while sharing critical safety information in a unique, highly engaging way.
Starting on May 1, the new video was made available on long-haul flights on aircraft with the Allegris cabin. It will gradually be rolled out across all Lufthansa aircraft with seatback entertainment screens, with different versions tailored to specific types of aircraft.
“After the personal welcome by the flight attendants, the safety video is another very important point of contact with our customers. In the future, we not only want to convey and demonstrate safety-related information, but also our brand values: As Lufthansa, we focus on people and care about their individual needs,” said Carsten Hoffmann, Vice President Marketing and Brand Experience Lufthansa Airlines. “Consequently, this video is more than just transferring safety information, it is also about reconnecting with each other and the world, while speaking to a wide range of passengers in an engaging and informative way. We can’t wait to see passengers’ reactions.”
The concept and production were created by Spafax Studio’s creative team. Spafax and Lufthansa worked hand-in-hand on the development of the film, across creative, branding, production and safety.
“We were thrilled to be chosen by Lufthansa as the creative partner for this exciting project, which has been such a fun, fulfilling collaboration across so many departments,” said Jonathan Gilbert, Creative Director and Head of Spafax Studio.
The video, which unfolds like a short film, underscores the transformative power of travel by weaving the requisite safety information into a compelling story across the passenger experience. Through a series of seamless vignettes, it features a global journey starting and ending in Munich, Germany, and showcases travelers’ adventures along the way: riding a cable car to Mount Fuji, skateboarding in Cape Town, watching a kite festival in India, and enjoying a cozy diner in New York City.
A core objective in the design of the film was to create a sense of home in each destination, conveying the powerful message that when you travel with Lufthansa, you feel at home wherever you are. The film also celebrates the individuality of Lufthansa’s passengers as everyone travels with their own motivations, passions, and interests. “We’re delighted how this film speaks to that diversity while making it easy for passengers to absorb critical safety information.
Finally, this creative effort reflects skillful and innovative use of the modern technologies involved in virtual production, which allowed the Spafax team to recreate the sensation of traveling around the world from within a studio. Through a combination of practical shoot, CGI and virtual production, a captivating journey of discovery was brought to life while delivering the unique visual style of the film.
Virtual production is the industry-redefining technology behind such Hollywood standouts as The Mandalorian as well as high-quality content across Netflix and other streaming platforms.
