Magnolia Network and Spafax Partner to Bring Original Lifestyle Content to US Inflight Market

Global entertainment and media agency Spafax announced today an exciting new partnership with Magnolia Network, Warner Bros. Discovery’s joint venture with Chip and Joanna Gaines.

With more than 350 hours of premium unscripted content from an ever-growing roster of creators spanning home, food, gardening, design, entrepreneurship and the arts, Magnolia Network’s robust programming slate of originals includes the complete Fixer Upper library in addition to Magnolia Table with Joanna Gaines, Fixer Upper: Welcome Home, Family Dinner, Homegrown, Restoration Road with Clint Harp, First Time Fixer, Super Dad, Inn the Works, Van Go, The Artisan’s Kitchen, Growing Floret and The Johnnyswim Show.

“We’re excited to partner with Spafax to bring Magnolia’s storytellers to the in-flight experience,” said Allison Page, Global President of Magnolia and DTC. “Our goal from day one was to deliver smart, layered storytelling that inspires creativity, upholds beauty and draws out curiosity, and we’re thrilled to share these stories with travelers from all over.”

Emma Gunn, Director, Acquisitions & Content Partnerships at Spafax said: “We’re thrilled to be the first service provider to bring Magnolia Network’s extensive library of original content to the US market. We’re continually impressed with Magnolia Network’s standards in storytelling across their programming roster and believe passengers will feel the same.”

Magnolia Network originals will become available for US-based inflight entertainment clients starting July 2022.