Spafax Enables Cost-Effective Acquisition of Top World Cinema Titles with Cinéphile™

Global entertainment and media agency Spafax today announced the launch of Cinéphile™ – a carefully curated suite of World Cinema titles in a variety of original languages. Airlines subscribe to the Cinéphile™ service by making an annual commitment which enables Spafax to acquire content as early as possible and leverage volume to guarantee the best titles at the best pricing and ahead of holdbacks.

With this turn-key solution, clients receive a monthly brochure with key insights on programming strategy and suggestions for content promotion. The suite is offered as a bundle flat fee and provides airlines with budget certainty across the financial year.

Henry Gummer, Senior Vice President Global Content at Spafax said: “With our in-depth understanding of each airline’s budget and audience requirements and commitment to the complex marketplace for world movies, we are able to tailor a package size and composition to suit each airlines’ needs.”

The Cinéphile™ service mirrors the growth of appetite for consumers on-the-ground with a product that guarantees the quantity and quality of world movies to cater to an increasingly avid world cinema audience.

Julieta Bowyer, Director of World Content at Spafax said: “Our strong relationship with over 300 world movie distributors and sales agents coupled with our forensic knowledge of film rights unlocks our ability to offer airlines this new way to cost-effectively deliver the best of world cinema to their diverse audiences.”

The languages featured in the Cinéphile™ package include French, German, Italian, Spanish, Cantonese, Mandarin, Korean and Japanese, with more expected to be added over the coming months. Outside of Cinéphile™, Spafax will continue to offer its bespoke programming service, providing airlines with the flexibility to book additional World Cinema titles to cater to their audience’s needs.