Air Canada Launches Entertainment Preview Platform to Help Build Excitement Around Travel

The in-flight entertainment website, which integrates seamlessly with the airline’s app, is powered by Spafax’s Profile™ platform.

Global entertainment and media agency, Spafax, and Air Canada announced today a refresh of the airline’s in-flight entertainment website which offers passengers a preview of the movies, TV shows, audio, kids content and games that will be available to them on their next flight with the airline. The new website is powered by Spafax’s Profile™ platform and is linked from the airline’s homepage to increase engagement. Passengers can also watch movie trailers and recommend or share content to social media.

To optimize ease-of-use, Air Canada have also integrated the Profile™ platform to their mobile App, allowing passengers to easily see the content available for their flight without the need to enter the flight filter manually.

Hali Hamilton, Manager, Entertainment & Partnerships at Air Canada said:

“As customers get excited about travel again, we are proud to offer them new, engaging ways to plan their journey . There’s nothing like the anticipation of an upcoming trip and now, with our new IFE website delivered by Spafax, our passengers can also plan what to watch onboard and we can build on that excitement with our customers.”

Niall McBain, Chief Executive Officer at Spafax said:

“Though the air transport sector has never gone through a crisis like we are experiencing due to COVID-19, we are determined to help our clients make a stronger return to the market with a focus on innovation. Air Canada are already leading the way as the first airline to make entertainment available for streaming at home and we’re thrilled to add to the excitement around their IFE offering with the launch of Profile™.”

Norman Haughton, Director, IFEC Product and Analytics at Air Canada said:

“Though our in-flight product strategy has pivoted since the onset of COVID-19, we remain committed to providing our customers with an industry-leading passenger experience. The launch of our new IFE website, powered by Spafax Profile™ is a testament to that commitment and also speaks to Spafax’s stability as our partner and content service provider.”

Spafax currently supports Air Canada’s IFE programming with content licensing, curation and delivery services through its offices in California and London.